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About Us

5-Time Award Winner
6-Time Award Winner

It’s not actually about us…It’s about YOU!

We LOVE helping our customers! In fact, we view ourselves as Customer Service specialists that just happen to be experts in Insurance.  Opened in 2006, we have earned numerous honors and awards, including:

  • Best Insurance Agency award winner in South Shore the in 2008, 2010, 2011, 2012, 2013, & 2014
  • Premier Service Agency for 6 consecutive years
  • Regional Champion award winner for 5 years
  • Chairman’s Circle award winner in 2012

Although awards are nice, the reason we value these are because they are based on Customer Feedback rather than just being sales awards…feel free to review our customer feedback as well.

So, who is it you’re talking with when you call or stop by our agency?  Here is a quick background on us…


Joel Meek – Agent/Owner

Originally from Tennessee, Joel completed his Bachelor’s degree in Finance in 1998.  Following college, he accepted an analyst position for a local trucking company.  After two years, he began his insurance career as a Financial Analyst for Allstate Insurance in Nashville, TN.  A few years later, he was moved to Allstate’s corporate office in Northbrook, IL, where he served as a Financial Manager & Consultant.  In 2006, he and his wife (Irma) moved to Florida to open All Bay Insurance Group.  Joel and Irma currently reside in Ruskin, FL with their two children (Amelia and Brody).

Joel is an active resident and supporter of the South Shore community.  He is an active member and Deacon at Bell Shoals Baptist Church in Apollo Beach.  He served as the 2012 President of the South Shore Chamber of Commerce, 2012 Vice Chairman of the South Shore Round Table, Treasurer and Member Benefits Chair of the South Shore Young Professionals, and is an active member of the Greater Riverview Chamber of Commerce.


Taylor Steppy – Account Executive

Taylor is like an insurance doctor. She helps diagnose and recommend the right policies and coverages for new clients. Whether you are new to Florida or just wanting to make sure you have the right options, Taylor does an awesome job of explaining what is available so you don’t experience surprises when having to make a claim.


RenateRenate Greenfield – Agency Administrator

Renate Greenfield is the daughter of Holocaust survivors, Margot and Sigmund Boraks, and she emigrated to the US in early 1952 with her family. She was raised in New Orleans, Louisiana and she attended LSUNO which is now known as UNO (the University of New Orleans) where she studied Business, Advanced English and Writing. Renate also studied Psychology at Bloomsburg University in Bloomsburg, PA.

Renate spent 23 years in management in the hospitality industry throughout the Southeast. The past 32 years of her career have been focused on real estate marketing having owned her own real estate companies in both Pennsylvania and Florida.

Renate has spoken publicly to both high school and college students in several states throughout the US over the past 25 years about growing up as a second generation Holocaust survivor. She also attended a One-By-One Organization in Berlin, Germany in 2008 at which time she and other second-generation survivors had an intense week-long dialogue with the second- generation of Nazi perpetrators. Afterward, she spoke widely in Florida at several universities and to other groups with Dr. Martina Emme who is one of the founders of the One-By-One Organization.

She is the proud mother of 3 daughters and 6 grandchildren.


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